Sep 5, 2025

Introducing Pre-Loved by Heart's Desire

Pre-Loved by Heart's Desire

Today we’re celebrating the launch of Pre-Loved by Heart’s Desire, the official marketplace to buy and sell pre-loved Heart’s Desire apparel.

Combining Victorian-era inspiration with contemporary appeal, Heart’s Desire pieces offer quality, comfort, and one-of-a-kind beauty. Ethical and sustainable production practices have been at the core of the brand’s ethos from its founding. The brand exclusively sources high-quality materials, such as natural linens and silks, and its products are sewn in Texas by a select team of seamstresses and clothiers. Everything the brand produces is meant to last and to have as little impact on the environment as possible.

It’s because of these values that owner and designer, Mary Johnson, decided to launch her own peer-to-peer marketplace. Through the marketplace, she could help her pieces find new homes whenever their current owners no longer wanted them.

Pre-Loved by Heart’s Desire is home to a community of people who share Mary’s commitment to sustainability and who value the craftsmanship of Heart’s Desire pieces. Shoppers can find unique looks at great prices, while sellers can earn cash or store credit to expand their Heart’s Desire collections. Heart’s Desire also offers samples and like-new pieces for sale directly in its marketplace.

Explore Pre-Loved by Heart’s Desire and take advantage of a special launch promotion – free shipping on all orders over $49!