Reward customer loyalty and earn new revenue
Brands that offer a trade-in program experience a 19% increase in brand loyalty.
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Two ways to earn from trade-ins
Your customers want to act sustainably, but they also want new clothes. Give them the option to do both while you earn from upselling and reselling.
Earn from upselling
Reward customer loyalty by exchanging gently-used clothes for gift cards, which they’ll likely overspend on new products.
Earn from reselling
Earn new revenue from reselling traded-in clothes a second (or third, or fourth) time. The longer clothes stay in use, the more you earn.
A simple, easy-to-use platform
Everything you need to give customers a great experience and keep your trade-in program growing.
On-brand
Align the trade-in experience with your brand – from logo and colors to media and messaging. You can even use your domain.
Shopify
Make it easy for customers to trade in items from their Shopify purchases, then resell those items in Shopify or a branded pre-loved store.
Control
Assign trade-in values based on product categories, control product eligibility, and set custom shipping fees.
Gift cards
Avoid the headache of issuing gift cards. Generate and email gift cards to customers for accepted items with a single click.
In-Person or online
Give customers the option to submit their trade-ins in person or online using our integrated shipping solution.
Reports
Track the performance of your trade-in program, assess customer engagement, and review trade-in histories in real-time.
While we launched our circular program at the very beginning of our business, we always knew it was what you might generously call a “lean business” approach. With help of The Again Co. we are able to make our system so much easier for our customers and our team. This saves us time and money, and will help us bring circularity to more families. I love working with creative and flexible partners to make things happen!
Frequently Asked Questions
What are trade-in programs?
Trade-in programs are a circular business model that encourage customers to exchange their pre-loved clothes for gift cards. Clothes that are in good condition are usually resold as a way to earn additional revenue, though donation and recycling are also common.
How long does it take to set up a trade-in program?
Your trade-in portal can be live in as little as one week. During that time we’ll ask for your feedback and your help to personalize your program. In all, you’ll spend approximately two hours during the process. Learn more about onboarding.
Do I have to sign a long-term contract?
No. We work on a month-to-month basis because we believe that trust and accountability are key to building lasting partnerships. If you’re not completely satisfied, you're free to cancel any time without a penalty.
Why should I offer a trade-in program?
A trade-in program is a great way to earn repeat business from customers and to highlight your commitment to circularity. It’s also a great way to earn new revenue from reselling traded-in products and when customer overspend their gift cards.
Who pays for shipping
We'll buy a shipping label on your behalf, which you'll reimburse to us. To offset the shipping costs, you may deduct a shipping fee of your choosing from each trade-in.
How do I get started?
We’re glad you asked! If you’re ready to start, please contact us. If you still have questions or would like to get a closer look at how trade-in works, please request a demo. Either way, we’ll get back to you right away.
