Today we’re celebrating the launch of Wells Loved, the official destination for buying and selling gently used Sarah Wells bags, clothing, and accessories.

Wells Loved is part of Sarah Wells’ commitment to bringing parents together to reach their breastfeeding goals. It’s also an important part of the company’s commitment to sustainability. Through Wells Loved, parents reaching the end of their breastfeeding journeys can resell their gently used bags, clothing, and accessories to parents who are starting theirs. Retired bags will also be made available through the store at reduced prices.

Being a small business, we've thrived by listening to the needs and desires of our customers, especially parents. They've expressed a desire for a sustainable way to pay forward their pump bags and other products. We're excited about this because it not only promotes sustainability but also enhances affordability, offering our community the opportunity to find great deals on our high-quality products. - Sarah Wells

It’s been terrific working with the Sarah Wells team as they transitioned their store to our platform. They’re committed and passionate about making sure that their customers always have a fantastic experience (which is why we get along so well), and about finding new ways to keep their products in use as long as possible. It’s inspiring to see how deeply they value their customers and the environment.

Sarah Wells founded Sarah Wells Bags in 2013. She left her position as the Executive Director of a national nonprofit organization in Washington, DC to focus on supporting mothers with their breastfeeding journeys. She started by addressing an issue that she experienced herself – the non-existence of a stylish and functional breast pump bag – and has since expanded to clothing and accessories. From its founding, the company has been focused on building a community of empowerment, and advocating for pumping rights and working moms.

Congratulations to the Sarah Wells team!