Shoppers want pre-loved options.
We help brands deliver.

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Boost revenue growth

Pre-loved programs open the door to new revenue streams, including service fees on sales in your marketplace, up-selling customers when they use their gift cards, and reselling traded-in inventory.

Drive down costs

Offering returns, samples, and overstock for sale as pre-loved will earn you back far more than you’ll get from selling them to liquidators, discarding them, or leaving them to collect dust in your warehouse.

Build customer relationships

Shoppers, particularly young and eco-conscious ones, are looking for value, and they’re finding it by shopping pre-loved. Give these shoppers a reason to shop with you by offering them pre-loved options.

Second Wave by Bowfish Kids

Your brand, your pre-loved program

Engage customers with a pre-loved experience that’s as unique as your brand.

Latest articles from our blog

Explore expert advice and inspiration for running your own pre-loved program.

Second Wave by Bowfish Kids
Introducing Second Wave by Bowfish Kids

The official marketplace to shop and sell pre-loved Bowfish Kids clothing is live!

Nina Zang
Pursuing circularity with KIBRA Founder & CEO, Nina Zang

In this episode of Pursuing Circularity, we sit down with Nina Zang, Founder and CEO of KIBRA.

notnot
Because good clothes deserve better

Introducing notnot, our resale marketplace for returned and unsold clothes.